The Sustainable Truth: How Our Clothing Saves Almost 66kg of CO2.

In a world where sustainability claims flood the fashion industry, it's crucial to separate greenwashing from genuine environmental efforts. At OPS, we take transparency seriously, and that's why we embarked on a journey to uncover the true ecological impact of our clothing.

We partnered up with the Wageningen University & Research to find out what the true ecological impact is for our clothing compared to mainstream clothing. We combined the scientific article that the WUR wrote for OPS. together with over 10 other scientific studies. We don’t just want to tell a story about sustainability, we wan’t to prove it.

The Results

Our mission is rooted in authenticity and transparency. So to give you a better understanding, we took the exact textile composition of our hoodie (15% hemp, 77% organic cotton, & 8% wool) and production country (Turkey) and compared it with a standard hoodie made from polyester produced in China. According to all articles, the polyester hoodie made in China emits around 67,5kg of Co2. Our signature hoodie on the other hand is only responsible for around 1,57kg of Co2.

These results are significant, but this can be traced back by the fact our entire mission was to find a textile composition which was as sustainable as possible while also being of the upmost quality and comfortability. Within our entire production cycle, not a single trace of plastic can be found. Our production proces is focused around producing close by home, while also being produced by the best factory we could find.

Let’s take it up a notch. A 100% polyester hoodie made in China is ofcourse an example from the edge of unsustainability. So what if we would take one of the most used textile combinations to date, polyester combined with cotton, 50/50 and produced in China. The result for our signature hoodie stays the same, 1,57kg of Co2. The cotton/polyester hoodie however, comes in at around 39,9kg of Co2. The difference is a bit smaller, but still very significant. 

And it’s not just the Co2 emissions that take a turn. The water consumption in our signature hoodie is around 1129 liters of water, compared tot he polyester/cotton hoodie which is responsible for a water consumption of around 4000 liters.

Greenwashing

By providing you with the scientific evidence behind our eco-conscious clothing, we encourage you to be the change the fashion world desperately needs. Armed with the knowledge to make informed choices, every purchase becomes an act of environmental stewardship. Our goal is creating a sustainable future, where your wardrobe is a testament to both style and ethical responsibility. Together, we can reshape the fashion landscape, one conscious decision at a time.

We already wrote an article on how you can easily spot greenwashing and gain knowledge on how to make ethical choices. Always remember that it is easy for a brand to tell a story about how sustainable they are, without any evidence.

In Conclusion: Your Style, Your Impact

So, there you have it—no smoke, no mirrors, just the sustainable truth!. Armed with the knowledge and power of data, you're an eco-conscious fashion icon in the making. Let's raise the bar for the industry, challenge greenwashing, and leave a legacy of sustainability for generations to come.

Bibliography

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